Moved for a 'Beta to Production'? You can point the underlying url to the new app without resharing the links all over again. All existing shortlinks will now point to the new URL.
FInally finished the Android version? Just add it to the list, and next time an Android user visits your shortlink, he will be redirect to the Google Play Store
Not enough resources to work on Windows Phone Version yet? We have a device specific landing page where your users can signup to get notified. You can now gauge interest, and directly connect with the users if/when you release them